Monday, July 11, 2011

Pictures Help! Japan's Effort on Electricity Conservation (Setsuden)

Electricity conservation has been practiced for many years in Japan,
During hot summer months where electricity is consumed the most, signs and campaigns about electricity conservation can be found throughout the cities.

More efforts were put this year due to Japan's recent earthquake devastation and nuclear power plant incident.

"Setsuden," meaning "saving electricity," must be practiced by every company and every person in order to sustain the country throughout the summer.

A group of graphic designers jumped on the bandwagon and created a series of setsuden posters to help in encouraging the practice.

These posters, along with other forms of promotions can now be found throughout Tokyo and surrounding areas.

Everybody save electricity - 

Power saving! - 

Save electricity, save somebody -

The amount you turned off will light someone else up -

The light you turned off will light up a smile -

Please cooperate in conserving electricity -

Saving energy & open for business -

Open for business in power saving mode -

The quickest aid you can provide now is electricity -

Don't you think "setsuden" shouldn't be practiced in Japan only?

Even countries with no electricity outage problems should be practicing electricity or more so energy conservation just for the sake of our planet earth.

Let's start out with something small but easy to do: 

1. Turn of the light when not in use
2. Unplug the switch when not in use (such as computer, radio, coffee maker)
3. Wash laundry in cold water instead of hot or warm water
4. Set air conditioning temperature to 78°F or 26 °C or 26°C
5. Switch to energy efficient light bulbs

Electricity conservation can be as simple as 1, 2, 3 once you successfully transformed these "efforts" into "habits!"