1.
Do not shout at your target market, meaning avoid using all CAPS in emails and
exclamation marks.
2.
Avoid using words like “free, help, percent off, and reminder.” Studies
conducted by MailChimp, an email marketing service provider, conclude that
these words have higher chances on triggering the spam filters. In addition,
they also result in some of the lowest open rates for the messages sent.
3.
Avoid using repeating subject lines.
4.
Localization is better than personalization. Including recipients’ local cities
proven to have a higher email reading rates compared to using their first
names.
5. Shorter subject line, preferably within 50 letters length.
6.
Test the email newsletter before blasting them out. This way you can see how
the message will be viewed, check and see if the links are working properly,
also making sure there aren’t any broken HTML codes.
Final
tip is to put yourself in the recipient’s shoes. Imagine if you see the email
message in the mail box, are you going to open it? Or are you going to trash
it? Think about it and good luck on your email campaigns.
One
departing note on engaging your customers via email, always remember not to
send pointless emails to people that do not want them. Always include a
unsubscribe link in your emails and think about how the emails will affect or
benefit your customers.
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